Real estate agents: is your Google Business Profile winning you the listing call?
Buyers and sellers often look up an agent on Google before they call. Get a free audit of your name, hours, phone, website and reviews.
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Why your Google listing matters for real estate agents
Your Google listing is often the first and only thing people see before they call, visit or book.
Reviews are your referrals
People choosing an agent read reviews closely. Recent reviews and thoughtful replies show how you handle one of the biggest decisions in a client's life.
Reach you directly
Google expects an individual practitioner's profile to reach that person at the verified location during stated hours. A wrong phone or old office address costs you the call.
Name it the way Google allows
Your profile name should be your real-world name. Adding words like "best realtor" or a city to the name isn't allowed and can get a profile suspended.
Website and Google should agree
Your site and Google should show the same phone, address and hours. Website Match points out where they differ.
What the free audit looks at: reviews, Google Maps and hours
The free check runs every check below and shows your top 3 issues. The full list with step-by-step fixes is in the paid Fix Pack or Profile Watch.
Listing basics
Whether Google shows you as open or closed, and whether your phone number, website link, photos (fewer than 10 is flagged) and business category are there.
Hours
Whether regular hours are set, whether special hours are set for upcoming holidays, and, if you enter your real hours, whether Google's hours match them.
Reviews
Your average rating, how many reviews you have, and recent 1 to 3 star reviews among those Google shows. Google doesn't tell us whether you replied, so check those yourself.
Your website
Whether the site loads, uses HTTPS and responds quickly, broken homepage links, domain expiry, and whether your homepage shows the same phone and address as Google.
Paid only: every issue with fixes, draft review replies, and copy-paste hours (Fix Pack, $19). Monthly re-checks and alerts (Profile Watch, $9/mo). Website Match, Review Guard and Competitor Watch are listed below.
When you want to go further
Review Guard
Find reviews that may break Google's rules, get report steps and draft calm replies. Only Google decides what happens to a review.
Website Match
Compares the hours, phone and address on your own website with your Google listing and shows what differs.
Competitor Watch
Your Google rating and review count next to up to 3 nearby competitors, plus weekly checks of their websites for changes.
FAQ: Google reviews, Maps and hours
Can a real estate agent have their own Google Business Profile?
Yes. Google treats real estate agents as individual practitioners. An agent in a public-facing role who can be reached at the verified location during stated hours can have a dedicated profile. If several agents work from one office, the brokerage has its own separate profile and each agent's profile uses only the agent's name.
I'm the only agent at a branded office. One profile or two?
Google's guidelines say a solo practitioner representing a branded organization should share one profile named in the format Brand: Agent Name.
Can I compare against other agents nearby?
Yes. Competitor Watch shows your Google rating and review count next to up to 3 nearby competitors and checks their websites weekly.
How do I change my hours on Google Business Profile?
Sign in with the Google account that manages your profile, search for your business name on Google or open it in Google Maps, choose Edit profile, then Hours. Use special hours for holidays or one-off closures. Edits can take some time to show up.
Why does Google keep changing my business hours?
Google can update listings using suggestions from the public and information it finds online, such as your website. Check your Business Profile for suggested updates and approve or reject them, keep the hours on your website the same as on Google, and add special hours ahead of holidays.
How do I mark my business temporarily closed on Google, or reopen it?
In your Business Profile, choose Edit profile and change the open status under business information to Temporarily closed. Change it back to Open when you reopen. The free audit flags a listing that Google shows as temporarily or permanently closed.
Why don't my edits or reviews show up on Google Maps right away?
Google may review edits and new reviews before they appear, which can take some time. Your Business Profile and Google Maps use the same listing, so once a change is live it shows on both.
Are you affiliated with Google?
No. Storefront Checkup is independent and reads public Google listing data.
See what customers see
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